As the primary designer for Kevin Garnett’s STR33T 3x3 streetball league, I was responsible for the complete visual direction of the brand. I created all graphics from the ground up, including custom typography, street-style illustrations, and a full suite of branded assets. I animated motion graphics and designed looping GIFs specifically tailored for live stream integration, ensuring a high-energy, dynamic viewing experience. The visual identity I developed brought a raw, urban edge to the league and helped establish a strong and engaging presence across all digital platforms.