Art Direction & Visual Identity 

I worked as the Art Director and Visualiser for a project through the Originals Creative Network in partnership with adidas and Guap Magazine. I developed the full visual direction, including brand identity, animations and a series of art prints. The work explored the origins of 80s house music, aiming to immerse viewers in the energy, style and community of the warehouse scene.

Through nostalgic imagery and vibrant stage-inspired animation, the visuals moved between the underground club and the street, capturing how music, fashion and culture shape identity. The project highlighted how ideas from the past continue to influence creative expression today, celebrating the way people remix and reinterpret culture through shared experiences.

This work was later exhibited at Copeland Gallery as part of the OCN programme with adidas and Guap Magazine.

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